Friday, October 28, 2011

Citrix Unleashes Product Blitz at Synergy Partner Conference


Citrix Unleashes Product Blitz at Synergy Partner Conference
Citrix Systems unleashed a torrent of desktop virtualization and virtual desktop infrastructure (VDI) announcements at its Synergy event in Barcelona on Wednesday. The announcements largely centered on the company's Desktop Transformation Model, which rolled out earlier this month.

The product blitz came with ambitious plans for replacing traditional PC environments with virtual desktops and bridging enterprise datacenters with the cloud. The company claimed advancements toward that goal, with the aim of delivering lower cost virtualized client devices and desktop virtualization solutions. Citrix also announced personal cloud technologies and advancements to link datacenters to private and public clouds.

"We do believe the industry is in the midst of a profound transition from the PC era to the cloud era," said Wes Wasson, Citrix's senior vice president and chief marketing officer, who spoke with reporters via a conference call.

Desktop Virtualization
Citrix takes the view that it can simplify desktop virtualization deployments for organizations and make them more cost effective, and the Desktop Transformation Model is a big part of accomplishing that through tools, best practices and a dedicated partner ecosystem.

"We believe we have now seen that crossover point with our customers this year, where the upfront first-year capital costs of virtual desktops for the first time ever are the same as physical desktops," Wasson said.

Citrix announced a number of product improvements, with some of them based on technologies from recent acquisitions. Citrix seems to have been quite busy this year in adding new capabilities by purchasing other companies.

Schaumburg, Ill.-based App-DNA will be the newest acquisition, pending regulatory approvals. Those approvals are expected to close sometime in the fourth quarter of this year, according to Citrix's announcement. App-DNA is a Citrix partner and best known for its migration solutions, such as its AppTitude product, which can help assess IT organizational readiness to move from Windows XP to Windows 7. AppTitude can also be used for assessing application virtualization or VDI deployments.

"They [App-DNA] have a phenomenal technology that lets you take all of your existing applications, put them through this tool and quickly determine what those applications are ready for," Wasson explained. "It's really focused on migration. If you're changing operating systems or initiative virtual environments, it lets you get a very quick snapshot of what percentage of your apps will move over very seamlessly into these new environments."

AppTitude, which is currently available via App-DNA's sales channels, assesses potential installation and runtime issues and provides some remediation for compatibility issues. It also lets IT pros package their apps using different formats, such as the Microsoft Windows Installer (MSI), XenApp, or Microsoft App-V.

Citrix claims it has enhanced the cost aspects of desktop virtualization through three improvements. First, its FlexCast delivery solution in XenDesktop uses personalization technology that Citrix acquired when it bought RingCube in August. The RingCube technology creates "personal vDisks" that store apps, data and settings for each user. Common applications are stored separately in the datacenter. This arrangement allows IT pros to manage "a single instance of Windows and each corporate application for all users," according to Citrix's announcement, while also enabling personalization.

A second cost enhancement claimed by Citrix is a new HDX Ready System-on-Chip program, which may lead to low-cost devices, as described below. Third, Citrix is claiming overall desktop virtualization cost savings via innovations from its partners, especially at the hardware level.

HDX Ready System on Chip
Citrix unveiled a system-on-chip (SoC) design, called "HDX Ready System on Chip," that promises to extend virtualization technology to various devices -- not just to desktop computers. The company's High Definition User Experience (HDX) technology, which supports low-bandwidth connections and wide area connections with high latency, is being incorporated into silicon by hardware partners using the ARM architecture. Citrix is also planning future support for x86-based silicon. Citrix worked with Texas Instruments and NComputing on the reference architecture, which uses "off-the-shelf components," according to the company's announcement.

Wasson claimed that the Citrix's SoC design will lead to "the worlds' first truly high-definition zero client that breaks the $100 cost barrier," which is expected to happen next year. Products may start appearing on the market in "early 2012."

The HDX Ready System on Chip will support thin clients for PCs, smartphones and tablets. However, it may also enable thin-client support on nontraditional devices, such as keyboards, set-top boxes and monitors.

"Why not just put an HDX chip in the monitor and it effectively becomes a PC?" Wasson asked. "Why not do it in a phone [or put] them into smart keyboards? We also think there will be new classes of devices that perhaps we haven't thought of as well."

The SoC has support from a number of vendors, including Dell, Devon IT, Fujitsu, Hewlett-Packard, Huawei, LG, VXL and Wyse Technology.

VDI-in-a-Box 5
Citrix announced a new version of its desktop virtualization product for small-to-medium businesses (SMBs). VDI-in-a-Box 5 includes technology incorporated from Citrix's acquisition of Kaviza. Citrix closed its Kaviza acquisition back in May. The VDI-in-a-Box solution is considered by Citrix to be complementary to its flagship XenDesktop desktop virtualization solution, which is designed more for enterprises.